Advertisers like using Air Box because:
- The terminal can be easily installed in different places such as a rideshare, limousine, taxi, bus or public location such as a service station. This enables their clients to tailor advertising in time- and location-sensitive ways.
- A wealth of customer profiling data is collected, including location, age, gender, customer interests, journey details, phone number and email address. These insights combine to help brands:
- Deliver more targeted advertising in comparison to other Out of Home (OOH) media.
- Leverage cross- and up-selling opportunities and
- Increase third-party revenue streams (subject to consumer consent).
- Advertising can be delivered in static image, video or interactive formats. This delivers cost savings because content can be repurposed and interactive advertising enables more engaging customer experiences.
- Its reports and dedicated dashboard provide data on number of impressions, interactions, call-to-action clicks and remaining budget which permits real-time evaluation of advertising ROI.
- Budgets are controlled by the advertiser so they can set a limit on campaign spend and be charged for the exact number of impressions acquired.
- Report data is delivered in real time so their clients can A/B test then modify advertising content on the fly, if required.
- The terminal offers the ability to run surveys to give their clients customer-focused insights.
- Real-time advertising provides consumers with the latest content and helps your brand capitalise on the current affairs or recent developments that may capture their attention.
When customers interact with Air Box they can:
- Receive personalised content, which increases the relevance of the advertisements delivered.
- Obtain timely, location-specific discounts and vouchers which adds value to their experience.
- Enjoy local touristic information, in multiple languages, to make their journey more interesting and engaging.
- Play games that make their journey more entertaining whilst receiving relevant vouchers and discount codes.
Taxi and rideshare companies can benefit from Air Box because it can:
- Enhance and diversify their business model.
- Revenue earned from advertising offers the potential to reduce customer prices.
- Companies can command premium prices through premium content partnerships.
- Encourage their drivers to make more trips if they benefit from the in-ride advertising revenues generated.
- Transform their customers’ journey into a value-generating experience courtesy of the personalised information, entertainment and engaging advertising being delivered.