How to succeed at MWC (how not to fail)

How to succeed at MWC (how not to fail)

A presentation made by Gwen Edwards, Digis Squared Marketing Director, at GSMA HQ, London, as part of an exclusive briefing on 17th November 2022.

Please find the link to a pdf of her slides, with extra notes, here.

Digis Squared will be in Hall 7 at GSMA MWC23 in Barcelona, exhibition stand 7B23, part of the UK Pavilion, managed by Tradefair.

About this exclusive briefing

The briefing, on 17th November 2022, was aimed at helping UK companies exhibiting or visiting MWC/4YFN 2023 to maximise their presence and optimise their RoI at MWC Barcelona 2023.

Making the most of MWC Barcelona 2023. Making the most of MWC Barcelona 2023. A view over the roof tops of a city (Barcelona) with some graphics over the top

The event was jointly hosted by Tradefair and XL Communications in partnership with the GSM Association and the UK Department for International Trade, at the new GSMA HQ in London, 17th November 2022.

Presentations were also made by Chris Bignell Director at XL Communications Ltd, Peter Jarich Head of GSMA Intelligence, Nick Spencer Head of Marketing & Event Content at GSMA, William Neil Director of Sales MWC & GSMA Intelligence, and Mark Birchall MD of Tradefair.

Mark Birchall, MD of Tradefair, and Gwen Edwards, Digis Squared Marketing Director, at GSMA London offices.

GSMA Mobile 360 Riyadh announces Digis Squared sponsorship

“The Digis Squared team are delighted to sponsor the GSMA Mobile 360 Riyadh event this year,” confirmed Yasser ElSabrouty, Chief Business Officer and Co-Founder at Digis Squared. “We look forward to meeting in person with senior executive leaders and innovators shaping the future of digital transformation, 5G, OpenRAN and private networks in the Gulf.”


GSMA Mobile 360 Riyadh

Focussing on “The Tech Road and the Gulf: Vision 2030”, this GSMA invite-only event welcomes policymakers and regulatory authorities to meet with leaders from the region’s connectivity industry and other pioneering sectors. The conference enables attendees to share details of the rapid digital investment plans taking place in the Kingdom of Saudi Arabia, under the guidance of Vision 2030. Amongst other subjects, the agenda explores how technology will shape the future, how to create a sustainable industry and examine what’s next for mobile connectivity.

If you would like to arrange a dedicated time to talk with the Digis Squared team in Riyadh, please get in touch,, or contact Yasser ElSabrouty, or Mohamed Hamdy.

Discover more about the event, and apply to register for free entry, here.

A rectangular split image, on the left, a city scape at night with tall buildings and bright yellow, red and green lights. Text is over the top. On the right, on a pale blue background, text, a logo, and a headshot of a man in a suit and white shirt. GSMA Mobile 360 Riyadh


Digis Squared, independent telecoms expertise.

We transform telecom networks, deploy new technologies, and manage vendors, for operators, service providers and regulators.

Apply our expertise, automated AI-led tools and processes to transform your technical and commercial capabilities. We work with agility, deep experience, and our in-house cognitive tools to optimise and manage multi-vendor networks across all technologies. With Private Network, 5G and OpenRAN deployment expertise and tools, we are ready to support your deployment.


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Image credits,

  • GSMA Mobile 360 Riyadh event: via GSMA
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