How to succeed at MWC (how not to fail)

How to succeed at MWC (how not to fail)

A presentation made by Gwen Edwards, Digis Squared Marketing Director, at GSMA HQ, London, as part of an exclusive briefing on 17th November 2022.

Please find the link to a pdf of her slides, with extra notes, here.

Digis Squared will be in Hall 7 at GSMA MWC23 in Barcelona, exhibition stand 7B23, part of the UK Pavilion, managed by Tradefair.

About this exclusive briefing

The briefing, on 17th November 2022, was aimed at helping UK companies exhibiting or visiting MWC/4YFN 2023 to maximise their presence and optimise their RoI at MWC Barcelona 2023.

Making the most of MWC Barcelona 2023. Making the most of MWC Barcelona 2023. A view over the roof tops of a city (Barcelona) with some graphics over the top

The event was jointly hosted by Tradefair and XL Communications in partnership with the GSM Association and the UK Department for International Trade, at the new GSMA HQ in London, 17th November 2022.

Presentations were also made by Chris Bignell Director at XL Communications Ltd, Peter Jarich Head of GSMA Intelligence, Nick Spencer Head of Marketing & Event Content at GSMA, William Neil Director of Sales MWC & GSMA Intelligence, and Mark Birchall MD of Tradefair.

Mark Birchall, MD of Tradefair, and Gwen Edwards, Digis Squared Marketing Director, at GSMA London offices.

Product update: cognitive tools “OpenRAN Ready”


Ahead of MWC22, Digis Squared’s CTO, Abdelrahman Fady, shares insights into ongoing development work on the Digis Squared suite of cognitive network testing and optimisation solutions, and declares tools “OpenRAN Ready”.

“The development teams in our Technology Centres in Cairo and London have been very busy enhancing the existing suite of cognitive tools to ensure that they are “OpenRAN Ready”. In advance of MWC next week, I’m really happy to share some of the key updates underway,” stated Abdelrahman.

Digis-One: technology and vendor agnostic Unified Fault Management

  • Can now connect with the big four legacy vendors and main OpenRAN vendors
  • Unifying all alarms from across all network systems and vendors into a single screen
  • OpenRAN solutions seamlessly integrated to a single view on one screen

iPM: intelligent technology and vendor agnostic network performance management platform

  • Able to connect to legacy vendors in addition to main OpenRAN vendors, and integrate their different performance files into a single unified database
  • Unify and visualize all these KPIs into a single coherent view on one screen, and represent them geographically
  • Single touch comparison between legacy vendors and OpenRAN vendors performance

INOS: technology and vendor agnostic intelligent network field testing and optimisation solution

  • New INOS OpenRAN testing and analytics module launched to easily identify gaps and differences in performance, L3 & L2 messages content and formats, network throughputs, and measure quality between OpenRAN and Legacy RAN sites
  • Forecasting of vulnerable areas after OpenRAN deployment
  • Automated acceptance report for new Open RAN sites

“If you want to learn about our new “OpenRAN Ready” cognitive network optimisation solution capabilities,” said Abdelrahman, “I will be pleased to meet with you in Barcelona next week, please get in touch!”

If you or your team would like to discover more about our capabilities, please get in touch: use this link or email .

Addendum, 22 February 2022

LinkedIn ◦  Following Digis Squared’s earlier “OpenRAN Ready” solution announcement, Hazem Amiry, Regional Sales & Business Development Manager, shared that, “We’ve been working for some time now on an OpenRAN PoC with a very large operator in the Middle East, as the lead contractor on a project with a multi-awarding winning software-enabled OpenRAN solution provider. This project is enabling the team to learn first-hand the benefits of OpenRAN deployment, and ensure we are able to fully optimise our suite of cognitive tools to real-life, complex deployment issues efficiently.”

Discover more

Digis Squared, independent telecoms expertise.

Let’s connect at MWC22!

Insights into what Digis Squared will be showing, and more.

Let’s connect at MWC22! Request to meet with the Digis Squared team here, or email 

Mobile World Congress, the world’s most influential conference and exhibition for the connectivity industry is back!

“The Digis Squared team will be in Barcelona at the end of February, meeting clients and partners, and demonstrating solutions on our biggest stand to date, in Hall 7,” shared Ziad Khalil, Digis Squared CEO. “Our tech team will be providing demos on live network optimisation, capacity planning and other cognitive-operations tools, and more.”

#MWC22 ◦ Digis Squared ◦ Hall 7 B11

Managed Services, System Integration, Consulting 
IoT ◦ Cognitive Solutions ◦ UFM ◦ Smart Network Planning ◦ Drive & Drone Testing ◦ In-Building Surveys & Solutions ◦ Performance & Capacity Management ◦ Field Management

“We’re excited to be attending an in-person event again. We’re reassured by the measures the GSMA and Catalan Government have put in place, and are grateful for the support of the UK Department of International Trade. We’ll be doing everything we can to put our clients at ease as we meet with them in Barcelona.”

For those not travelling to Spain, or if the MWC situation changes, we are always happy to arrange private demos and discussions online, just get in touch and we can arrange that for you.

Let’s connect at MWC22! Request to meet with the Digis Squared team here, or email 

#MWC22 ◦ Monday 28th February 2022 – Thursday 3rd March 2022
More information about the event: official GSMA MWC website

In conversation with Ziad Khalil, Digis Squared CEO and Co-Founder.

If you or your team would like to discover more about our capabilities, please get in touch: use this link or email .

Digis Squared, independent telecoms expertise.

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